A business plan is a document that explains how a business will achieve its goals by addressing marketing, financial, and operational viewpoint. Business plans are important to allow a business to lay out its goals and attract investors.

When should I use a Business Plan?

• When starting a business and you want to outline a clear and concise viewpoint of your goals and strategies.
• You want to appeal to potential investors.
• You want clarity on where your business is headed.
• You and your partners want to build a plan together.

What is included in a Business Plan?

Don’t confuse a Business Plan with a simple description of your business. A business plan includes market analysis, marketing strategies, financial goals, funding and liability information, as well as company structure details.